The Danish newspaper Børsen identified the five largest trends in the meeting industry for 2017. We agree:

  1. Demand for traditional hotels and conference facilities decreases, while the demand for creative solutions rises.
  2. Leverage digital solutions – finding inspiration in new business models and online companies to collect and understand data of meeting attendees.
  3. Collection of data of meeting attendees to be able to create more customized meeting solutions that increases value for all stakeholders.
  4. Project managers need higher education to be able to keep up with the industry.
  5. Passive meeting culture is OUT. IN: Increased involvement of participants – attendees have to feel like they have an active responsibility in the meeting.